Technology has changed how connected the world is, and businesses quickly need to adjust. Everyday functions such as socializing and shopping are becoming more and more digital and efficient. However, we still are humans and can’t exist only online. While an online world is a very convenient one, we still need exposure to others and physical experiences. While digital technology isn’t going anywhere, neither is the physical workplace.
Companies that will succeed in the future are the ones who successfully integrate their physical and virtual worlds. This requires they understand how each platform works, bring in the best of both worlds, and tie in design principles from one to the other. Here are some ideas for how you can combine your virtual and physical offices, based on studying convergent architecture.
Remember Form and Function
Optimizing your tools, whether they’re physical or virtual office spaces, based on their functions has a long history. Since your web presence and your office both are parts of your business’ architecture, it makes sense to think about how both function to make your business into a cohesive whole. Rather than designing your website as an afterthought, see if you can focus on laying it out in a way that complements your physical space. Understand what each part of your business does in detail, and figure out whether that activity can be performed physically or virtually, and where it would be best suited.
Make Connections With Others Possible
Being online is a pretty lonely experience. Making people aware of one another’s presence means they’re more likely to feel comfortable, linger on your business site, and go through with purchases or other activities. Physical stores provide a social shopping experience, so how can you do the same thing with online stores, which are designed with efficiency in mind?
Physical visitors should be able to connect to virtual ones, and vice versa. Think about breaking down boundaries with digital video and other virtual conferencing technologies. This doesn’t just make it possible to connect workers in different offices; it also can provide them with platforms for brainstorming and socializing that they otherwise might not have.
Websites are very easy to personalize, whereas physical offices don’t always have that same luxury. The more adaptable a building is, the less likely it is to be optimized for any one business function. Architecture has tried to fix this with adjustable building elements such as with floors, walls and ceilings, but there are levels of flexibility that businesses need to keep in mind. Buildings aren’t necessarily just physical structures; they’re also internal services, the layout of what’s inside, and the furniture and other belongings that frequently may get moved. Your office space can take a page from your virtual space and be tailored for your unique preferences.
Everything Is Connected
Connecting your physical space to your virtual office is a matter of using devices to make interfacing easier. Many mobile or fixed devices enable people to connect with one another no matter where they are or what platform they’re using. With strategically placed ways to interface, you can deliver content that suits the people who are accessing it and where they’re accessing it. Linking the physical and virtual experiences gives people different ways to access you and have a coherent experience.
Physical and Virtual Offices With executivehub
You need to be able to combine a more traditional office with the virtual technologies necessary to exist in today’s world. Luckily for Scottsdale entrepreneurs, executivehub offers the best of both, as well as ways to easily combine them. We have the amenities you need to get started in your physical space right away, as well as the ones necessary for setting up your digital presence. Our packages can be customized based on what you need to succeed, and we’re ready to begin that conversation with you. For more information, contact us online or call 480.945.8500.